Lightspeed

After years of extensive Agency research and testing, NASA researchers came up with a scalable, healthy, and effective solution to hydrate astronauts in space. So, the founder & CEO of Cheers thought, “why not bring this innovation down to Earth?”

Lightspeed was a sub-brand created by Cheers during the wake of COVID — when consumers were increasingly seeking out more health-conscious products.

The mission? To create a sugar-free hydration brand with a formula based on NASA's standard's for rapid and complete hydration for astronauts.

Due to the competitive nature of the hydration space (pun intended), education was a pillar of this brand. Through researching the science,  developing the visualizations, and simplifying complex topics, Lightspeed  explored a unique perspective in an otherwise saturated market.