When Memvy founders Dag & Luke sought to find an app to collectively celebrate the life of a friend, they were met with frustration. Scattered memories, technology limitations, privacy concerns, and lack of true collaboration propted their journey to create something new.
They came to us to first create a brand that emphasized their mission of preserving and celebrating memories of shared experiences through connection and collaboration. We developed the Memvy "thread"— symbolizing the connective, continuous flow of memories, making it an anchor of the visual identity. The iconic elephant logo symbolizes the notion that elephants never forget. The brand identity was then applied to an app and website: an innovative, interactive, memory preserving platform to celebrate the lives of loved ones or preserve personal shared experiences.
2025–2026
Logo
Verbal & Visual Identity
Brand Guidelines
Website
Web App
iOS Native App






