Sun Powder

A year after its strategic soft launch, Sun Powder, a dermatologist-developed skin health supplement, had successfully gathered key customer insights to guide its expansion. The company’s leadership sought to evolve beyond its initial minimalist branding and establish a powerful market presence befitting its innovative, science-backed approach to skin health.

We were tasked with elevating the brand by developing a sophisticated visual identity and a clear market position rooted in its clinical efficacy.

Our strategic execution positioned Sun Powder as a leader in ingestible skincare, reflecting a premium, science-forward, and empowering ethos.The result was a cohesive brand system, complete with unique identities for each product flavor, and a redesigned, high-converting website.

Because drinkable skin health is an innovative form factor, we prioritized weaving education throughout the customer experience—from ingredient spotlights, to personalized UV insights—giving new perspective to skincare.